To refine hardware decisions, we needed to understand how users interact with the product in their environment
Challenge
The company’s large hardware presented a challenge for remote studies as critical contextual and environmental factors that influence user behaviours could be missed.
Approach
In-person usability tests provided invaluable insights into the challenges and delights users have using the hardware in their environment
Multivariant testing allowed us to test multiple versions considered by the product team
Impact
The in-person usability study uncovered several insights, including: the font size was too small to read at a distance and a preferred variant was identified.
These actionable results enabled the product team to make swift decisions on which features to prioritize moving forward. Additionally, the discovery of small font led to wider organizational changes with every team re-evaluating their font sizes and requesting follow-up research to determine the ideal font size.
"[This was my first time doing something like this] and now I'm nervous to do it again because what if I don't get someone as awesome as you?!"
- User feedback on our principal researcher